Lars Svenstrup
Denmark’s strong and diverse cycling tradition left an indelible impression on a young Lars Svenstrup. He now hopes to ignite that same passion in his own children and future generations. An avid road and cyclocross rider, Lars regularly seeks out opportunities to step outside his comfort zone and engage with the sport in different ways. Lars has degree in mechanical engineering and more than 15 years of work experience with composites and leading edge technologies in the high-end marine industry. He is committed to creating an innovative product that reflects his passion for the sport and technical expertise.